Case Study: Apex Gun Parts boosts conversion rates with New Vista Digital

Apex Gun Parts boosts conversion rates 50% with New Vista Digital

The customer, Apex Gun Parts, was experiencing conversion rates that were half of the industry average. They engaged the vendor, New Vista Digital, for its experience in e-commerce design to address this challenge and improve their conversion rates.

New Vista Digital implemented a comprehensive solution that included a refresh of the Apex Gun Parts logo and branding, the establishment of a primary color scheme, and a redesign of key website elements like the product pages, search, homepage, and navigation. This resulted in a 50% increase in conversion rates, adding hundreds of thousands of dollars in revenue, while also decreasing time on page and bounce rate as customers found what they needed more efficiently.

Apex Gun Parts