Case Study: NAEMA achieves a timeless brand transformation with New Target

NAEMA launches a timeless brand system and East Meets West rollout with new target

The North American Energy Markets Association (NAEMA), a thriving organization for energy market professionals, found that its outdated visual identity no longer reflected its modern, dynamic community and performed poorly across digital and event touchpoints. To address this, NAEMA partnered with New Target for a comprehensive rebranding service to create a new, timeless identity.

New Target designed a complete new brand system, including logo, color palette, and typography, and reimagined the branding for its flagship East Meets West event. The agency also developed and executed a strategic launch plan to generate excitement. The result was a flexible, timeless brand that elevated NAEMA's presence across all channels and reinforced its role as a trusted industry connector, setting a confident foundation for future growth.

North American Energy Markets Association (naema)