Case Study: Koloma achieves a cohesive global digital brand ecosystem with New Target

Koloma launches a cohesive digital ecosystem with new target and 21 custom scientific illustrations

Koloma, a company pioneering natural hydrogen exploration, faced the challenge of having a brand and website that did not reflect the scale or authority of its rapid global growth. Its highly technical science was difficult to communicate, and its brand lacked consistency. New Target was engaged to develop a new digital strategy and brand system to establish clarity and credibility.

New Target unified Koloma's brand architecture and redesigned its website to balance scientific credibility with accessibility. The solution included creating custom scientific illustrations and animations, a dedicated careers hub, and a comprehensive digital PR strategy. The result was a cohesive digital ecosystem that supports education, recruitment, and stakeholder engagement, positioning Koloma as a definitive leader in its emerging field.

Koloma