Case Study: IBTTA improves website experience and member engagement with New Target

IBTTA enhances member experience with New Target's Drupal 10 redesign

The International Bridge, Tunnel and Turnpike Association (IBTTA) sought to improve the user experience and interface of its website to better serve its members as part of a larger rebranding effort. The challenge involved enhancing accessibility, navigation, and responsiveness, while also integrating new data tools. New Target was engaged to handle the website development and hosting.

New Target implemented a redesigned, responsive Drupal 10 website with an intuitive structure and new member tools like TollMiner™ and RevFinder™. The solution also featured a streamlined CRM integration with Microsoft Dynamics. The project successfully transformed the digital platform into a modern, accessible resource hub that exceeds member needs and supports IBTTA's industry leadership.

International Bridge, Tunnel and Turnpike Association (ibtta)