Case Study: GridWise Alliance simplifies smart grid education with New Target’s interactive microsite

GridWise Alliance launches an interactive energy map with New Target

GridWise Alliance sought to build an engaging microsite to simplify and visualize the complex flow of energy through the grid for its members and the broader clean energy community. Their challenge was to make these intricate scientific concepts easily understandable and interactive for a diverse audience. To meet this need, they partnered with New Target for a dynamic website design.

New Target collaborated closely with the Alliance to develop a microsite featuring an interactive energy map and custom iconography to intuitively identify grid components. The solution provided a simplified user experience and a portfolio of detailed information. As a result, New Target delivered a dynamic educational tool that effectively supports the Alliance's mission to promote clean energy adoption and foster greater understanding of smart grid technologies.

Gridwise Alliance