Case Study: Financial Technology Association achieves a unified fintech brand and website with New Target

Financial Technology Association launches a unified WordPress site and brand system with new target

The Financial Technology Association (FTA) required a rebrand to match its leadership role in fintech policy. Its challenge was to establish a credible and professional brand identity and a modern digital design system to build strong recognition with policymakers, regulators, and stakeholders. New Target was engaged to provide branding and digital engagement services to address this need.

New Target delivered a comprehensive solution, crafting a bold new visual identity with a reimagined logo, color palette, and custom illustrations. They extended this brand by designing and developing a streamlined, accessible WordPress website. The results included a unified brand presence across all touchpoints, streamlined operations via an intuitive CMS, and an enhanced digital experience for visitors. New Target continues to support FTA with ongoing maintenance and hosting.

Financial Technology Association (fta)