Case Study: American Association of University Professors modernizes its digital platform with New Target

American Association of University Professors modernizes its website in 6 months with New Target

The American Association of University Professors (AAUP) selected New Target to upgrade its aging website and modernize its digital presence. The challenge involved creating a scalable platform that could clearly distinguish between its three main properties: the main organizational website, the AAUP Foundation microsite, and the Academe Magazine publication.

New Target executed a comprehensive digital transformation, developing a unified yet distinct multi-site identity built on Drupal 10. The solution included a user-centered design system, streamlined content architecture, and integration with Fonteva for Single Sign-On. This resulted in a future-ready platform that improved navigation for users, empowered AAUP staff to manage content confidently, and created a clear, cohesive experience across all its digital properties.

American Association of University Professors (aaup)