Case Study: Subaru Canada boosts sales and customer engagement with New Signature’s Subaru Connect

New Signature puts representatives in the driver’s seat with mobile access to marketing tools

Subaru Canada, a high-end automobile company with 90 dealers across the country, needed a better way to equip its sales representatives with marketing materials. The team at **New Signature** helped address the challenge by providing a mobile solution, since reps previously had to rely on back-office access or printed collateral to share photos, videos, and product information with customers.

**New Signature** implemented a customized version of its StoryTeller platform called **Subaru Connect**, integrating SharePoint, Dynamics CRM/AX, Azure, and Microsoft Intune to give reps offline mobile access to targeted content, quotes, inventory, and lead tracking across Windows, Android, and iOS devices. The results included 300 tablets deployed, stronger customer presentations, improved sales conversion, more efficient reporting, and a new all-time monthly sales record in Canada soon after launch.

Subaru Canada

George Hamin

Director of eBusiness & Information Systems