Case Study: Williamson Corporation triples conversion rate with New Perspective

Williamson Corporation boosts conversion rate 300% with New Perspective

Williamson Corporation, a family-owned manufacturer of industrial infrared pyrometers, faced challenges with its customer journey, marketing engine, and brand presence. They partnered with the vendor New Perspective for a website redesign and alignment of marketing and sales to address these goals.

New Perspective implemented a solution including a new WordPress website, an inbound content strategy for multiple buyer personas, and SEO optimization. This effort resulted in Williamson having its best sales year ever, with a 158% increase in lead generation and a 300% increase in conversion rate, as reported by the vendor.

Williamson Corporation