Case Study: DDPS achieves a 105% conversion rate increase with New Perspective

DDPS boosts conversion rate by 105% with New Perspective

The customer was DDPS (De Dietrich Process Systems), a centuries-old global engineered systems provider for chemical and pharmaceutical industries. Their challenge was generating leads for a new Powder Handling product line, hindered by a dated, difficult-to-navigate website that was not optimized for conversions. The vendor, New Perspective, partnered with them for a website redesign, content strategy, and lead generation services.

New Perspective implemented a solution including a full website refresh with improved navigation and modern design, plus specific new product pages and a gated offer for the Powder Handling line. This partnership delivered a foundational marketing platform, resulting in a measurable 105% increase in the website's conversion rate.

DDPS (De Dietrich Process Systems)