Case Study: Carbon Clean adds millions to pipeline value with New Perspective

Carbon Clean adds $113M+ in pipeline value with New Perspective

Carbon Clean, a leader in carbon capture technology, faced the challenge of being perceived narrowly as just a solvent supplier and needed to reposition for growth. They partnered with the vendor New Perspective for corporate rebranding, a new HubSpot CMS website, and a comprehensive demand generation strategy to change market perception and drive leads.

New Perspective executed a rapid, multi-faceted solution including a full corporate rebrand, persona development, and a launchpad website. This effort produced immediate results, adding millions in pipeline value within 60 days. Specifically, New Perspective's work generated over $113 million in pipeline value from online sources in the first year, alongside a 400% increase in organic traffic and a 162% boost in lead generation.

Carbon Clean