Case Study: Southwest Airlines launches a 1,000,000-point giveaway with New Normal

Southwest Airlines launches 1,000,000-point giveaway in 12 weeks with New Normal

The customer Southwest Airlines faced the challenge of creating an online giveaway platform for their unprecedented campaign to distribute 1,000,000 Rapid Rewards points, which required a solution that could handle massive scale, ensure compliance, and prevent fraud. They engaged the vendor New Normal to develop a secure and responsive web application for this large-scale promotion.

New Normal delivered a comprehensive solution that included a robust web app and admin dashboard, built to defend against fraud and manage complex tax reporting requirements for winners. The platform successfully handled over 80,000 daily visitors at launch without any performance issues, effectively supporting the largest points giveaway in airline history at the time.

Southwest Airlines