Case Study: Weston & Sampson achieves a modern, lifecycle-driven website with New Media Campaigns

Weston & Sampson boosts direct traffic 42% with New Media Campaigns

Weston & Sampson, a 125-year-old employee-owned engineering firm, faced a challenge with a dated and poorly structured website that misrepresented its national scale and sophisticated work. Their digital presence failed to communicate the transformative impact of their infrastructure projects. The firm partnered with New Media Campaigns for a comprehensive B2B website redesign and development engagement to modernize their platform.

New Media Campaigns completely reimagined the website, restructuring it around a project lifecycle model and implementing a modern design built to showcase the firm's real-world assets. The solution included a custom WordPress build with enhanced search and an interactive project map. The results were immediate, with direct traffic increasing 42%, organic search traffic up 36%, and significant improvements in search engine rankings for high-intent terms, solidifying Weston & Sampson's position as a leading national firm.

Weston & Sampson