Case Study: University of North Carolina Dining Services streamlines campus dining information with New Media Campaigns

University of North Carolina Dining Services launches a faster, responsive dining site and menu app with New Media Campaigns

New Media Campaigns partnered with University of North Carolina Dining Services to address the challenge of students not knowing what dining halls were open, what was being served, and the ingredients for each item. The old website was slow, not mobile-optimized, and suffered from poor design and information architecture, making it difficult for students to find this critical information.

The solution implemented by New Media Campaigns was a complete redesign including a modern website built on the HiFi CMS and two custom web applications: one for real-time menus and hours and another for on-site digital menu screens. The new site is responsive and features clear action-driven design, allergen filtering, and integrated social media feeds. The result was a highly functional site that saw rapid adoption and increasing usage by students each week following its launch.

University of North Carolina Dining Services