Case Study: UNC Campus Recreation improves mobile-friendly access to campus recreation services with New Media Campaigns

UNC Campus Recreation streamlines 19 facilities with New Media Campaigns

UNC Campus Recreation, a department serving students, faculty, and staff at UNC-Chapel Hill, faced the challenge of redesigning its complex website to better communicate its vast offerings and resources. They enlisted New Media Campaigns to leverage its university website design expertise to create a modern, mobile-first site that would appeal to its on-the-go student body.

New Media Campaigns designed a mobile-first, responsive WordPress site featuring an image-driven design, intuitive navigation, and custom tools like a facility hours checker and a program filter. The solution integrated social media feeds and a GroupEx API for fitness class scheduling. New Media Campaigns delivered a website that is easily navigable, quick-loading, and simple for staff to update, ensuring students can easily access all recreational opportunities.

UNC Campus Recreation