Case Study: SECU Family House improves online engagement and easy content updates with New Media Campaigns

SECU Family House enhances its 40-bed patient stay experience with New Media Campaigns

SECU Family House, a 40-bed facility providing accommodations for seriously ill patients and their families, needed a new website that reflected its welcoming, home-like environment online. The organization partnered with New Media Campaigns for a total redesign, which included a new logo and a site built on the HiFi CMS to make future updates easy for their staff.

New Media Campaigns implemented a strategy focused on a friendly visual design with bright pastels, custom icons, and photos of real staff and patients. They prioritized the most important information for users and created a compelling video diary section. The solution resulted in a site where visitors spend less time on the homepage and more time on the pages they need, while the fresh video content also helps improve the site's organic search ranking.

SECU Family House