Case Study: Johnston Health improves patient access and website usability with New Media Campaigns

Johnston Health reorganizes 1,000+ pages with New Media Campaigns

Johnston Health, a healthcare system operating two hospitals in North Carolina, faced the challenge of managing an outdated and clunky website with over 1,000 pages of content. They partnered with the vendor New Media Campaigns and the agency Three Ships Media to completely redesign the site, aiming to improve its organization, user experience, and ability to serve a diverse group of stakeholders.

New Media Campaigns conducted a full content audit and information redesign before developing a new, responsive WordPress site with custom Drupal features. The solution included specialized tools like a "Find a Doctor" database, a "Send a Greeting" card system, and secure bill pay. The result was a modern, easy-to-use website that met the needs of patients, staff, and visitors. Post-launch analytics and user feedback confirmed the new design was a significant improvement over the old site.

Johnston Health