Case Study: International Women’s Media Foundation boosts virtual event engagement with New Media Campaigns' Courage in Journalism Awards microsite

International Women’s Media Foundation refreshes virtual event microsite for 2021 with New Media Campaigns

The International Women’s Media Foundation, a nonprofit empowering female journalists, faced the challenge of promoting its annual Courage in Journalism Awards event after it shifted to a virtual format due to COVID-19. They needed a supplementary web presence to generate excitement, introduce the award recipients, and drive registrations. They engaged their existing vendor, New Media Campaigns, to design and develop a dedicated microsite for this purpose.

New Media Campaigns created a bold, visually striking WordPress microsite with a high-contrast design to honor the awardees. The solution incorporated prominent calls-to-action to drive event registrations and featured a flexible, easy-to-manage CMS that allowed the customer to update content. The microsite successfully served its purpose for the virtual event and was later refreshed for the following year, providing a long-term digital hub for the awards. The vendor's work enabled the foundation to effectively publicize the event and then repurpose the site to host post-event videos, extending its value.

International Women’s Media Foundation