Case Study: Fleet Feet scales national eCommerce with New Media Campaigns

Fleet Feet expands to 250+ stores online with New Media Campaigns

Fleet Feet, a national running retailer with over 250 locally-owned stores, lacked a unified national eCommerce presence despite its massive online retail opportunity. The brand engaged its long-term partner, New Media Campaigns, to design and develop a custom eCommerce website platform that could meet its unique needs and integrate with its existing systems.

New Media Campaigns designed and built a fully custom eCommerce solution that aggregated the entire national network of store inventory, allowing customers to search all SKUs and have items shipped from the nearest location. The solution included detailed product pages, SEO optimization, and loyalty program integration. As a result of New Media Campaigns' work, Fleet Feet's online presence scaled from non-existent to a major business driver, significantly increasing online revenue and in-store traffic while reducing inventory costs for individual stores.

Fleet Feet