New Media Campaigns
72 Case Studies
A New Media Campaigns Case Study
The Duke Global Health Institute (DGHI), a large interdisciplinary institute within Duke University, faced the challenge of managing a massive amount of diverse content on a website that was difficult to navigate for visitors and cumbersome to update for administrators. They partnered with vendor New Media Campaigns to undertake a complete web redesign using the Drupal content management system to better represent the richness of their work.
New Media Campaigns delivered a uniquely designed, responsive Drupal site with a clear navigation structure and custom templates, making it easy for DGHI to manage and publish complex content. The solution included advanced features like multi-language translation, database synchronization to avoid data repetition, and an interactive annual report microsite. The results were highly successful, with the new site becoming an internal benchmark for quality at Duke University and leading to a continued partnership with New Media Campaigns for ongoing work.