Case Study: Downtown Cary Park Boosts Visitor Engagement with New Media Campaigns Website Design & Development

Downtown Cary Park launches a $70 million digital experience with New Media Campaigns

The customer, Downtown Cary Park, is a $70 million economic development initiative in Cary, NC. Their challenge was to create an exceptionally inviting and intuitive website that would establish a sense of place for the new park, explain its community role, and provide clear wayfinding to help visitors plan their trips. They engaged vendor New Media Campaigns for website design and development services.

New Media Campaigns designed and developed a bright, airy website that mimics the park's feel, featuring an interactive map, a live events calendar, and informational resources. The solution included a complex Salesforce integration with WordPress. The park and its website have been a resounding success, drawing significant press and winning multiple awards. The site records tens of thousands of visitors monthly, with organic Google traffic as its leading source.

Downtown Cary Park