Case Study: CPM achieves a cohesive global B2B web experience with New Media Campaigns

CPM boosts organic traffic 88% in 20 days with New Media Campaigns

CPM, a global manufacturing conglomerate with a family of 19 industrial equipment brands, needed to unify its sprawling and disjointed web presence into a single, cohesive hub to elevate its brand narrative and increase lead generation. They partnered with vendor New Media Campaigns for a comprehensive B2B website overhaul, which included a custom WordPress build.

New Media Campaigns implemented the "OneCPM" vision, creating a scalable website with interconnected information frameworks for brands, markets, and products, a premium design system, and multilingual translation for 10 languages. The results were immediate and significant; within the first 20 days post-launch, organic traffic increased by 88%, indexed pages jumped from under 1,000 to over 8,000, and the site began ranking for previously invisible keywords.

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