Case Study: Atlas Point boosts lead generation and modernizes its website with New Media Campaigns

Atlas Point launches a flexible WordPress site with New Media Campaigns

Atlas Point, a fintech company providing emotional intelligence-based tools for financial advisors, faced the challenge of an outdated and difficult-to-manage website that no longer supported its growth. They partnered with New Media Campaigns for a comprehensive overhaul that included a new messaging strategy, a redesigned B2B website, and a digital marketing plan to generate leads.

New Media Campaigns developed a modern, user-friendly WordPress website with a clear messaging strategy tailored to two distinct audiences. The solution included SEO and ADA-accessible content, interactive design elements, and several lead generation features like audience segmentation buttons and a sticky navigation bar with a prominent "Request a Demo" call-to-action. Post-launch, the new site received positive feedback, and New Media Campaigns built it on a flexible platform to support the company's future growth.

Atlas Point