Case Study: MemSQL builds a limitless brand foundation with New Kind

MemSQL revitalizes its brand and spans Series E to F with New Kind

MemSQL, a database software company, came to New Kind facing the challenge of refreshing its visual identity, messaging, and event experience strategy. The company needed a complete go-to-market brand foundation to support a new stage of growth and better communicate its value proposition in a competitive market.

New Kind developed a new brand narrative built around the pillars of speed, scale, and SQL, and created a visual identity to capture the concept of "limitless potential." This included a new logo, color palette, and event experience strategy. The outcome was a transformed message that established a scalable brand strategy. Following the rebrand and a subsequent name change to SingleStore, which New Kind also assisted with, the company successfully raised Series E and Series F funding, demonstrating the impact of a strong brand.

MemSQL