Case Study: K12 Insight advances enterprise-ready school service messaging and brand storytelling with New Kind

K12 Insight activates a new brand in 1 year with New Kind

K12 Insight, a provider of a customer service and intelligence platform for K-12 schools, faced a challenge in refining its brand storytelling to signal enterprise readiness. Its individual products were well-known, but prospects did not connect them to a unified company or realize the power of its full portfolio. They partnered with New Kind to develop a holistic narrative and a more emotional, purpose-driven brand message.

New Kind conducted extensive research and developed a new brand story, messaging, and a visual identity system for K12 Insight without changing its core logo. The solution emphasized the platform's critical outcomes and provided targeted messaging for school leadership. The new brand was met with overwhelming internal buy-in and was quickly implemented across public touchpoints, equipping the marketing team to increase awareness and expand on the new creative possibilities.

K12 Insight