Case Study: ChannelAdvisor strengthens employee engagement with New Kind

ChannelAdvisor builds an employer brand for hundreds of global ecommerce channels with New Kind

ChannelAdvisor, a leading e-commerce solutions provider, faced the challenge of attracting and retaining top talent in the competitive technology industry. Their employees sought a stronger sense of purpose and connection to the company's mission. To address this, ChannelAdvisor partnered with vendor New Kind to solidify their company culture into a formal Employer Value Proposition (EVP) and storytelling framework.

New Kind developed an authentic EVP story organized around four key themes and six core values, which was then brought to life in a printed employee brand book titled "Being ChannelAdvisor." The vendor also helped translate this messaging to the company's careers pages and created an internal rollout strategy that included revamped recognition programs. This solution equipped ChannelAdvisor to better recruit talent and helped current employees see their place in the company's mission, positioning them as a leader not just in e-commerce but also as an employer.

ChannelAdvisor