Case Study: Zazzle achieves +629% TikTok ROAS with New Engen's Donut Studios

Zazzle boosts TikTok ROAS by 629% with New Engen

Zazzle, a leading online marketplace for custom designs, faced a significant challenge in paid social performance following Apple’s iOS 14.5 privacy changes. With platforms deprioritizing audience targeting, Zazzle needed a new approach to creative production to efficiently find and convert customers. They partnered with New Engen, utilizing its Donut Studios UGC solution, to develop a winning creative strategy and avoid a performance plateau.

New Engen's solution involved a full audit of existing creative, followed by the rapid development and deployment of a high-volume creative production engine. This included producing over 400 platform-specific assets and implementing an agile testing framework. The strategy delivered massive ROAS gains for Zazzle, including a 629% increase on TikTok, a 357% increase on YouTube, and a 67% increase on Meta.

Zazzle