Case Study: SeatGeek boosts Affiliate Channel ROAS by 113% with New Engen

SeatGeek boosts ROAS by 113% and saves $1M with New Engen

SeatGeek partnered with New Engen to enhance its affiliate marketing program, which was facing challenges due to a tracking platform with limited advanced tools and a cost-intensive, revenue-based fee structure that hindered scalability and optimization.

New Engen implemented a solution by migrating SeatGeek to the impact.com platform and overhauling its CPA strategy. This included realigning partner payouts and implementing dynamic commissioning. As a result, New Engen helped SeatGeek save $1 million in technology fees and achieve a 113% increase in affiliate channel ROAS over a four-month period.

SeatGeek