Case Study: Rugiet achieves lower CPA and scalable performance with New Engen’s expert-led creator content

Rugiet lowers CPA by 10% with New Engen

Rugiet, a health and wellness subscription brand, faced the challenge of building consumer trust and scaling performance in a sensitive product category. To overcome skepticism and connect with new audiences, they partnered with vendor New Engen to implement a Performance Creator service.

New Engen developed and implemented an expert-led creator strategy, sourcing credentialed professionals like coaches and therapists to produce educational content. This approach built authority, unlocked new messaging angles, and delivered over ten new creatives weekly. The solution resulted in a scalable testing engine and a more than 10% lower cost per acquisition compared to the account average, enabling Rugiet to grow effectively across Meta and TikTok.

Rugiet