Case Study: Prose achieves 450% TikTok media spend growth with New Engen’s creative strategy

Prose scales TikTok media spend by 450% with New Engen

Prose, a leading personalized haircare brand, struggled to establish TikTok as a performance channel due to the platform's high-volume content demands. The brand faced difficulty producing enough quality assets to test ads and identify winning creative messaging that would differentiate it in a saturated market. They partnered with New Engen and its service, Donut Studios, to address this challenge.

New Engen implemented a strategy through Donut Studios that included rapid production of over 170 assets and data-driven message testing. This restructured Prose's creative framework and transformed TikTok into a major growth driver. As a result, New Engen helped Prose ramp its TikTok media spend by 450% and achieve a 64% improvement in cost-per-acquisition year-over-year.

Prose