Case Study: Particle for Men drives seasonal growth with New Engen

Particle for Men expands seasonal reach for Valentine’s Day with New Engen

Particle for Men, a men's grooming brand, needed a new approach to capture Valentine's Day sales, as their existing social media strategy only resonated with their core male audience. They partnered with vendor New Engen and its Performance Creator service to develop a seasonal strategy that could connect with the actual buyer for the holiday: the female gift-giver.

New Engen implemented a solution that shifted targeting and messaging to focus on female partners shopping for gifts. They activated creator-led content from a partner's perspective and used creator whitelisting for authentic distribution. This audience-first approach allowed Particle for Men to successfully expand their reach and drive stronger engagement during the key Valentine's Day sales window.

Particle for Men