Case Study: Ocean Spray boosts holiday sales with New Engen’s creator-led digital media and retail integration

Ocean Spray drives $45.07 ROAS with New Engen

Ocean Spray, a food and beverage brand, faced the challenge of breaking through the noise and capturing consumer attention during the critical holiday sales season. To address this, they partnered with vendor New Engen and its Acorn Creator Suite to execute a full-funnel digital strategy aimed at driving measurable results at a major mass retailer.

New Engen implemented a solution that integrated influencer-led content creation with paid social amplification and retail media activation. This approach successfully connected with key holiday shoppers, inspiring them with cranberry-infused recipes and drink ideas. The campaign delivered exceptional results for Ocean Spray, including 15.2 million impressions and a benchmark-breaking $45.07 return on ad spend (ROAS).

Ocean Spray