Case Study: MUD\WTR boosts conversions with New Engen's optimized landing pages

MUD\WTR boosts conversions by 62% with New Engen

MUD\WTR, a wellness and alternative coffee brand, faced challenges with low conversion rates and inefficient cost-per-acquisition (CPA) that were preventing scalable growth from its paid social campaigns. To address this, the brand partnered with New Engen's UGC solution, Donut Studios, to diagnose and improve its paid media funnel.

New Engen implemented a comprehensive, six-step landing page optimization strategy for MUD\WTR, which included audience research, tailored messaging, and user-centric design. This solution drove a significant +62% increase in conversion rates and a +33% improvement in CPA, unlocking greater efficiency and scalability across the brand's paid media efforts.

MUD\WTR