Case Study: Mondelez drives holiday engagement with New Engen

Mondelez drives holiday engagement to 875K+ consumers with New Engen

Mondelez, a major food and beverage company, needed a unique omnichannel campaign to break through the noise and resonate with holiday shoppers in the crowded snack market. They partnered with New Engen to craft a strategy centered around charitable giving and recipe-focused content.

New Engen implemented a multifaceted solution for Mondelez, blending creator marketing with a high-impact digital media strategy. This included partnerships with a handpicked 'Snack Squad' of influencers, shoppable ads, and a charitable donation. The campaign reached over 875,000 consumers, achieved a 99% video completion rate, and delivered a strong CTV return on ad spend of $5.57.

Mondelez