Case Study: Mondelēz OREO boosts Halloween engagement and cart transfers with New Engen’s creator-led strategy

Mondelez boosts Halloween cart transfers by 207% with New Engen

Mondelez, the maker of OREO, sought to increase in-store and online sales for a major mass retailer by positioning its cookies as a must-have Halloween treat. The challenge was to inspire new purchase occasions and capture consumer attention during the competitive seasonal period. Mondelez turned to vendor New Engen to craft a creator-led content strategy to meet this goal.

New Engen implemented a solution that leveraged high-quality creators to produce engaging, family-friendly content focused on OREO cookie carving. This content was strategically amplified across Meta platforms to target shoppers interested in Halloween and DIY activities. The campaign executed by New Engen was highly successful, generating $810K in total cart value and driving a 207% increase in cart transfers, far exceeding its performance goals.

Mondelez