Case Study: MeUndies achieves +40% new customer growth with New Engen

MeUndies drives +40% new customer growth with New Engen

MeUndies, a leading DTC apparel brand, faced the challenge of scaling its paid social performance while maintaining efficiency and profitability, particularly for its key Valentine's Day period. To address this, they partnered with vendor New Engen and its UGC solution, Donut Studios.

New Engen implemented a solution that included a deep-dive audit, algorithm realignment, and the rapid development of fresh creative assets. This involved running an agile, diversified paid media program with 700 performance-optimized assets and expanding to new channels like TikTok and Pinterest. As a result, MeUndies achieved a +40% YoY growth in new customers, a +15% improvement in new customer CPA, and a +16% increase in ROAS, leading to record revenue.

MeUndies