Case Study: Kin Insurance achieves profitable search growth with New Engen

Kin Insurance drives Closed Won volume up 260% with New Engen

Kin Insurance, a digital direct-to-consumer home insurance company, faced the challenge of scaling its growth efficiently to meet aggressive 2023 goals. They partnered with the vendor New Engen to build a mature, data-driven media strategy and a solid measurement foundation.

New Engen implemented a solution that involved a deep analysis of historical data and a complete rebuild of Kin's Search accounts, guided by a meticulous measurement plan and a rigorous testing framework. This data-driven approach allowed Kin Insurance to scale profitably, resulting in a +260% year-over-year increase in Closed Won volume for January 2024 and a +240% increase for February 2024, with internal attribution confirming the volume was profitable.

Kin Insurance