Case Study: JustFoodForDogs achieves efficient scale and long-term performance with New Engen

JustFoodForDogs increases spend 20% with New Engen

JustFoodForDogs, a DTC pet food brand, faced challenges scaling efficiently in a crowded market due to creative fatigue and audience saturation. To overcome these growth constraints, the brand partnered with vendor New Engen, leveraging their Performance Creator service to develop a scalable content system.

New Engen implemented a solution centered on comparison-driven content, activating over 800 creators to produce UGC and distributing it through creator and editorial whitelisting. This approach expanded reach and built consumer trust. The strategy enabled JustFoodForDogs to increase its ad spend by 20% within the first few weeks while maintaining efficient acquisition costs, establishing a repeatable foundation for long-term performance growth.

JustFoodForDogs