Case Study: a fast-growing telehealth-enabled weight-loss brand cuts CAC by 15% with New Engen's creator strategy

Fast-growing, Telehealth-enabled Weight-loss Brand cuts CAC by 15% with New Engen

A fast-growing, telehealth-enabled weight-loss brand faced challenges in producing high-performing creative content at the speed needed to support its growth. With limited internal resources and shifting priorities, the brand struggled to scale both UGC and branded content. To overcome this, they partnered with New Engen to leverage its Performance Creator service and build a flexible content engine.

New Engen implemented an always-on creator strategy by deploying a large-scale creator network and developing repeatable branded ad templates. This solution provided a continuous pipeline of authentic and performance-driven content. The strategy resulted in a 15% reduction in customer acquisition cost and successfully scaled creator media to represent over 40% of total ad spend.