Case Study: dpHUE achieves 20% sales growth with New Engen

dpHUE grows sales 20% with New Engen

dpHUE, a luxury haircare brand, was facing a significant challenge with declining customer growth rates in the highly competitive beauty industry. To reverse this trend and unlock new growth, they partnered with the digital marketing agency New Engen for a full-funnel strategy that incorporated paid media and creative services.

New Engen implemented a comprehensive full-funnel approach, leveraging in-depth audience research and a cross-channel strategy that emphasized authentic, user-generated content and influencer partnerships on platforms like TikTok and Meta. This solution successfully disrupted the customer decline, resulting in a 20% increase in gross sitewide sales and a 64% boost in return on ad spend (ROAS) for dpHUE. The brand also saw a 28% rise in new customers and a 101% increase in overall sitewide sessions.

dpHUE