Case Study: Coca-Cola drives 981.9K engagements with New Engen’s Gen Z creator campaign

Coca-Cola drives 981.9K engagements with New Engen

The customer Coca-Cola partnered with vendor New Engen to generate excitement for the limited-time launch of its Dreamworld product at a major retailer. Their challenge was to effectively engage Gen Z audiences for this new offering. New Engen used its Acorn Creator Suite service to address this.

New Engen's solution involved collaborating with Gen Z creators to produce compelling content that matched the product's surreal aesthetic, which was then deployed through a targeted digital campaign. This approach delivered outstanding results, including over 981,000 engagements and more than 33,000 clicks. The content performed so well that it was repurposed across Coca-Cola's own brand channels.

Coca-Cola