Case Study: Arrae achieves +11% ROAS with New Engen

Arrae lifts ROAS 11% with New Engen

arrae, a health and wellness supplement brand, faced the challenge of launching its new product, Tone, with ambitious growth goals. They needed to fuel a successful and efficient launch without losing momentum across their core products. To meet this challenge, arrae tapped vendor New Engen for its media and creative services.

New Engen implemented a fast-paced, insight-led media approach. They developed a key messaging strategy, "Not Your Boyfriend's Creatine," which directly addressed consumer pain points and differentiated the product. This strategy was adapted across formats and funnel stages. The work by New Engen drove significant results, with the campaign generating an 11% higher ROAS and a 19% lift in CTR relative to benchmarks.

Arrae