Case Study: Altra cuts CAC by 44% with New Engen's brand-building media strategy

Altra reduces CAC by 44% with New Engen

Altra, a performance-focused running brand, partnered with New Engen to drive sustainable customer growth. Historically reliant on lower-funnel performance marketing, their challenge was to expand brand equity and reduce their cost-per-acquisition (CAC) over the long term.

New Engen implemented a strategic shift in Altra's media plan, moving investment toward upper-funnel awareness and consideration campaigns. This involved prioritizing key geographic regions and refining audience targeting. As a result, Altra achieved a 44% year-over-year decrease in CAC, a 264% increase in direct and organic sessions, and a 60% rise in brand impressions within their priority markets.

Altra