Case Study: a leading health brand expands to 700+ stores and exceeds ROAS goals with New Engen

a leading health brand exceeds ROAS by 398% with New Engen

A leading health and wellness food brand faced a high-stakes challenge: launching its products at a major mass retailer with a compressed timeline of fewer than 30 days. They needed expert guidance to ensure a seamless digital setup to meet the retailer's strict requirements and achieve category ROAS benchmarks on a limited budget. They partnered with New Engen for its strategic paid media and digital content services.

New Engen implemented a full-funnel digital media and content strategy, refining product messaging and optimizing assets for the retailer's platforms. This data-driven approach led the brand to exceed its ROAS benchmark by 398% within just three weeks. As a direct result of this performance, New Engen's work secured the brand's expansion into 700 additional stores, ultimately leading to full-chain distribution.