Case Study: a $1B+ activewear brand boosts new customer acquisition and lowers CPA with New Engen

$1B+ Activewear Brand cuts CPA by 56% with New Engen

The client, a leading $1B+ activewear brand, faced a challenge in meeting its year-end revenue goals after a month-long pause on its awareness media spend, which unintentionally proved the channel's necessity. New Engen was engaged to validate the importance of upper-funnel efforts and help reinstate this investment.

New Engen implemented a data-driven awareness media and measurement strategy. This involved a dynamic, test-and-learn approach to refine the media mix, methodically selecting high-priority markets and utilizing a continuous feedback loop for optimizations. The solution drove significant new customer acquisition and drastically improved efficiency, yielding a 56% decrease in cost per acquisition (CPA) over one year and a 33% decrease year-over-year by November 2024.