Case Study: Urbana Corporation boosts investor appeal with New Design Group’s print ad design and copywriting

Urbana Corporation reaches National Post readers with New Design Group print ad

Urbana Corporation sought to elevate its brand presence and communicate its complex financial investment opportunities in an accessible and compelling print advertisement for the National Post. To meet this challenge, they engaged New Design Group for advertisement design and copywriting services.

New Design Group developed a solution that combined clear, concise copy with a powerful visual metaphor of rock climbing to represent the investment journey. The resulting advertisement successfully conveyed Urbana's unique selling propositions and was well-received by the National Post's readership.

Urbana Corporation