Case Study: PSP Fabricating Inc. refreshes its brand identity and website with New Design Group

PSP Fabricating Inc. modernizes brand identity after 1998 with New Design Group

PSP Fabricating Inc., a manufacturer of spa and safety covers, faced the challenge of an outdated brand identity that no longer reflected its growth and quality. The company hired New Design Group to evolve its existing branding through a comprehensive suite of services including verbal branding, brand identity design, and website re-design.

New Design Group revitalized the logo with a vibrant three-dimensional treatment that honored the original's colors, symbolizing the company's dynamic energy. This new visual identity was applied across all communications, from stationery to vehicle graphics, creating an integrated and powerful brand image that motivated both consumers and trade partners.

PSP Fabricating Inc