Case Study: PowerOn Control Systems Inc. achieves a unified modern brand with New Design Group

PowerOn Control Systems Inc. launches a 6-panel brand overhaul with New Design Group

PowerOn Control Systems Inc., an industrial automation company, initially approached New Design Group for a straightforward website redesign to address their outdated and non-SEO-friendly site with no content management system. During the discovery phase, New Design Group identified a broader challenge: PowerOn's marketing materials were inconsistent and lacked a cohesive professional brand, which was a significant hurdle for their expansion into new international markets.

New Design Group expanded the project into a comprehensive rebranding solution. They evolved the logo and created a unified identity across a new website, business cards, stationery, brochures, staff uniforms, vehicle graphics, and email signatures. They also established a social media presence on YouTube and LinkedIn. The result was a highly professional and consistent brand that accurately reflected PowerOn's engineering excellence, helping them compete with major industry players. The client was absolutely delighted with the new branding tools and the project exceeded their initial expectations.

PowerOn Control Systems Inc