Case Study: Napier Outdoors modernizes its brand with New Design Group

Napier Outdoors boosts brand engagement and sales with New Design Group

Napier Outdoors, a leader in vehicle camping tents, faced the challenge of modernizing its well-established brand identity to appeal to new audiences without losing its legacy. The vendor, New Design Group, was tasked with evolving the company's logo to reflect its unique market position while maintaining recognition among existing customers.

New Design Group developed a solution by creating a new logo that streamlined the original intertwined initials into a sleek, abstract tent shape. This modern design encapsulated the company's heritage while being versatile for various media. The results were a well-received rebrand that improved recognition and was instrumental in driving increased engagement and sales for Napier Outdoors.

Napier Outdoors