Case Study: Mylk Uncookies achieves a nostalgic, professional café brand with New Design Group

Mylk Uncookies launches a vibrant coffee shop brand with New Design Group across 4 branded touchpoints

Mylk Uncookies, an espresso boutique in Toronto, needed professional branding to help its new coffee shop stand out in a saturated market and attract customers to its less-developed neighborhood. The owners turned to New Design Group for a comprehensive branding solution that included verbal branding, identity design, packaging development, and employee uniform graphics to highlight their unique offering of both vegan and non-vegan treats.

New Design Group created a striking visual identity centered on a simple, lowercase logo presented on blocks of dark brown and vibrant turquoise. This design was applied cohesively across business cards, menus, signage, and take-away packaging. The result was a highly professional and eye-catching brand that successfully drew in customers. The client was delighted, reporting that the bright storefront signage clearly highlighted the name and encouraged passers-by to visit, while the classy take-away bags served as effective advertising for the venue.

Mylk Uncookies